Archives for posts with tag: Proofpoint

You may or may not have heard the news last week that a Snapchat HR employee fell for a phishing email in which a cyber criminal impersonated Snapchat’s CEO asking for employee payroll information. Worryingly, the employee was unable to recognise that this was a scam and gave the criminals the payroll information of present and former employees.

As no customer details were disclosed we knew that this wouldn’t be a huge story, yet as Snapchat is one of the most popular and wide spread apps on the market, it was a relatively safe bet to assume this would be written about. So we shared the story with our clients and Jonathan Sander, VP of Product Strategy at Lieberman Software came back with a great comment explaining that “the fact that Snapchat got snagged with this shows that being young, cool, and high tech doesn’t protect you from being a phishing target” and even millennials with their tech savviness will not be putting cybercriminals out of the phishing business.

Snapchat-flashy-features

Jonathan’s interesting comments achieved coverage in the Guardian, Computer Business Review, International Business Times and three other publications. Proofpoint also provided comments on the story which outlined just how sophisticated phishing attacks have become that even with training, people can still be fooled. These achieved coverage in Tech Week Europe and Information Security Buzz.

At Eskenzi we also get tens of phishing emails each day and we also received emails impersonating our CEO asking us to transfer money. Luckily, we were able to spot the scam however if we had fallen for it, it could have been detrimental to our agency. So while the Snapchat story resulted in good coverage for our clients we urge businesses to provide appropriate and ongoing training on how to spot even the most sophisticated attempts and plead everyone to be alert to suspicious emails.

 

yvonne blo

 

As I write this blog I can’t quite believe that for every week in the past 8 weeks Eskenzi has won a new client. However, as my mother just told me “I hope you haven’t mentioned this to anyone as you’ll sound ever so boastful!”  Now isn’t that so typically English and why can’t I shout from the roof tops about this achievement , it’s taken almost 20 years to get here and we are in PR after all, so who else is going to blow our trumpet if we don’t do it for ourselves!

It’s a weird old world running a PR business and I suppose for Neil and myself this sudden growth comes down to a change in attitude and circumstance. After 17 years of happily running a small boutique agency from our home, with 8 people trekking through our house every day it was our kids who finally suggested that it was time to move out and “leave home”.  Buying our huge warehouse in Barnet and renovating it before moving in exactly this same week last year I suppose was the turning point for our growth.  It’s given us 2,500sq ft of light, flexible creative space which we’ve been able to fill with the most wonderful people – now our staff can come and go like they never could when we worked from home plus we can employ interns, apprentices and really top notch people who can cut the mustard as we have the space to accommodate them.

Leaving the Infosecurity account was also one of the best things we’ve ever done after 17 long years of managing the PR – gosh that’s been emancipating.  It meant for the first time this year Infosec was a joy – without the burden of trying to get 300 press into the press office and trying to appease 350 exhibitors, not to mention Reed themselves.  Instead we opted to do our own PR around the show including organising 145 press and analyst interviews for our clients, arrange a best practices workshop for the heads of marketing for all our clients, host a speed dating press lunch for 25 press and organise an Eskenzi party for 100 people including analysts, press, CISOs, bloggers and CEOs on the first night! Oh and I almost forgot the IT security guru headed by the wonderful Dan Raywood, also meant taking numerous videos, blogs, write copy and sponsor B-sides all during Infosecurity too!

Reflecting on the last year it’s been the best ever and I really can’t thank the most wonderful team we’ve ever had for making it so. That success is also most definitely down to the type of clients that we have on board all of which are dynamic, fun, innovative and interesting.  PR is very much a two way process so we choose our clients carefully as much as it takes them to choose us – so the 8 most recent clients to Eskenzi we welcome you on board and very much look forward to working with you and building your brands not only in the UK but for many in Germany, France and even in the US – welcome Alert Logic, Bromium, ESET, Pirean, Proofpoint, RedSeal, Sestus, Silent Circle.  So enough trumpet blowing – the reality is it’s time to get down to some real work!