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By Yvonne Eskenzi, co-founder and director of Eskenzi PR

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I thought as we’re just about to go live with our website I’d impart some of the lessons I’ve learnt from building my website that could be useful when you build yours.

Lesson One

Decide on your theme.

Look at lots and lots of websites that you like and put them in a file and build a mood board.  After a while you’ll notice similarities in the sites you like – it could be you’re going for a certain colour, or the way they scroll or move.  In my case I noticed that I didn’t particularly like sites with people in them and I liked colour and interested graphics.  I realised most sites used very similar stock photos, which were boring and predictable – I was determined ours would be bold with mainly graphics.   Work out what is the common denominator in the sites you like and then pick out 5 things you want your site to convey.  Work out what your message is – what’s the story you want to tell – do you want it to be ultra corporate, very simple and chic, funky, illustrated, techie, fast paced, should it have loads of functions, what’s the over-arching message? In essence, have examples of 5 websites you like to show your designer so there can be no misunderstandings.

 

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Lesson Two

So now you know what those 5 things you want your site to convey – write them into a clear brief.  So that when you get to brief the designer it’s crystal what you’re after and don’t go off on a tangent.  Speak to your kids, friends and work colleagues as they’ll all have ideas about what they think looks good on a site. Gather their ideas into your document.

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Lesson Three

Choosing your designer is tough – good luck.  I think it’s all about chemistry and finding a designer that gets what you want – they’ll take the lead from you – it’s better that way – which is why you need a tight brief – they’ll prefer it if you have a vision and a starting point.  Shop around and get 3-5 quotes to build your site!

Our designers came highly recommended but after 2 attempts at designs which I hated I nearly walked away – I’m pleased I didn’t because we worked it out – I think we worked it out because the chemistry was right and between us we were patient and had lots of brainstorm calls.

You’ll get crazy quotes – I got a huge discrepancy in quotes and I’m not sure why – everything ranging from £25,000, £10,000, £2500 – I also got some students who’d do them for free using Wix – have a budget in mind and stick to it.

Shop around.  From what I’ve seen it’s not about the money but about choosing a trusted partner – someone that get’s you.  Someone who has been recommended, patient, flexible and can work to a time frame.  I don’t think you need to spend more than about £3-4k for a really professional site.  It’s not the designing that costs the money but the images and copywriting – but if you can do this inhouse it will save you thousands.

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Lesson Four

Timing – hmmm, with the best will in the world websites don’t get done in the time scale promised.  It’s a bit like buying a house, you’ll never find a house and move in within 3 months – it’s impossible.  Website designing is the same – I’d suggest give yourself 3 full months to get the whole process done.

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Lesson Five

Photography and imagery – to get this right and keep your costs down is all about sourcing the images yourself, have an idea of what you want, stick to your guns and ideas and then write the copy yourselves.  Get someone to take photos, that you can use, you’ve probably got videos of the office and keen photographers in your office that you could get to take a dozen or so nice photos which would look great on your site.  Stock photos aren’t all that expensive but have a clear idea of the theme and then you can buy fabulous stock images – go to Getty or istock and go look.

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Lesson Six

The copy – this is the six million dollar question and in my case took the longest time. My advice is to work out your copy in water tight compartments.  So work out how many sections you want to have on your website.  Then break these six sections into further smaller sections.  Can you delegate some of the writing?  Most importantly remember less is more.  People don’t want to read loads.  They prefer to read little text and lots of visuals.  Each section shouldn’t have more than a paragraph or two.  Disappear for a few days and write the copy or give a copywriter a very tight deadline to write the copy.  If you’re using wordpress which is what we are, it’s super easy to change the copy once it’s up on the site.

Lesson Seven

You need to be on the tail of your designers – as they’ll be working on lots of websites at the same time, so you’ll see at the beginning it goes really fast but then tails off – keep giving them deadlines, which they’ll miss but remember that you know it’s going to take 3 months but tell them it has to be ready in two!

Lesson Eight

SEO – you must make your site work for SEO – this has to be built into all your text and your designers should be savvy – ask they how they are going to make this work.  Our designers have recommended us to a specific SEO specialist which we’re going to pay extra for as this is essential.

 

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Lesson Nine

Three months has passed and now you’re ready to launch it!! But don’t launch it until you’re absolutely ready.  People will keep asking you when it’s going live – never give them a date!  And if so work on your 3 month rule.  Don’t pay your designers until the site had gone live!  Otherwise like builders and decorators they’ll never do the snagging. Proof read it dozens of  times and get everyone around you to proof read it.  When you’re ready to launch it do a soft launch – don’t tell anyone – when it’s live watch it for a few hours and see if it’s working nicely.  Once you like it then SHOUT FROM THE ROOF TOPS.  Tell the world to go visit it – put it out on every social media platform you have.

My advice is when building your website reach for the Moon and you will be able to touch the stars. Be ambitious, be imaginative and good luck.

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By Melanie Johnson – Account Director, Eskenzi PR

Creating a messaging document is one of those vital processes that every company should go through, but still many organisations don’t get it right, or neglect to make sure they have a fully comprehensive document in place before launching a product/solution, creating a campaign or even kick-starting a company. In fact, a messaging document should be the ‘go-to’ document for all employees, stakeholders and spokespeople to learn and understand the company’s ethos, how it should be portrayed and what its key objectives/goals are. It should also include who the company is targeting, how to target them and the challenges and issues they face, plus how the company can help them with those problems.

Getting your messaging right means it will lie at the heart of all communications including press releases, interviews, analyst briefings, demonstrations, blogs and presentations. You can usually tell when an organisation has invested time in its messaging, because everything they do fits into an overall ‘umbrella’ vision or statement.

Here are a few tips on getting that messaging right:

  1. Make sure statements are clear, understandable and not too long. Try and explain what the company or product does in one sentence or 50 words maximum if you really want a challenge.
  2. Understand who your customers are, and make sure the messaging fits with the challenges they face and what their goals are.
  3. Don’t make it over complicated by using what you think are intelligent words. Use easy to understand language and avoid using the latest ‘buzz’ words (they date extremely quickly).
  4. Following on from the point above, never use words like innovative, breakthrough, disruptive and revolutionary. If your company/product genuinely is a ‘game changer’ it will speak for itself.
  5. Be careful about announcing your company as the ‘fastest growing’ or ‘most used’ solution in a specific market. If you make bold statements, make sure you can back it up.
  6. Refrain from using marketing or sales speak, save this for the advertising campaign.
  7. Think about tailoring key messages to specific markets the organisation is targeting.
  8. Think about how your messaging can into all planned activity, from customer days, media tours to employee events.

 It is a strong advantage for any company whose spokespeople and employees can clearly describe what the business does and its goals. It does take a lot of involvement, but if you can invest the time and create a document that everyone buys into, you’ll see the benefits almost immediately across all communications.

 

By Lucy Harvey, Account Director at Eskenzi PR

Working within the cyber security industry means that at the end of every year we ask our clients to make predictions on what they believe will happen on the threat landscape in the year ahead. This year we thought we would apply the theme to our own industry and do some crystal ball gazing into what may be set in store for Public Relations in 2019.

Here is Eskenzi PR’s take on what we expect to see in the PR industry in 2019:

1. Our role will diversify…..even more

There can be no denying that PR has evolved from being solely about reputation management. Today’s PR consultants are skilled in crisis management, Search Engine Optimisation, social media, content creation, media, influencer and analyst relations, and as our role continues to diversify, we will likely be adding more new skills to our CVs in 2019. But what will they be?

Well one thing we have recently noticed at Eskenzi is the desire from clients to produce more digital content, such as videos and podcasts, which has been putting our production and editing skills to the test.  The podcasts and videos have been a huge success so far and we anticipate this will continue well into 2019 and beyond.  This is also one of the reasons why we just launched Eskenzi Digital – a new creative growth agency, which is dedicated to producing content on various digital platforms to help our clients build awareness.

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2. Coverage will be king

Despite our efforts focusing more on social, one thing that we don’t expect to change is the importance of coverage. Whether it’s print, broadcast, radio or social, a well-earned hit in a top media outlet will still be the number one goal.

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3. Social, social, social: All PR activity will continue to have a social element

It has long been known that social is a critical part of our job and this will definitely continue next year. Every piece of content we create will have a social aspect, whether we are producing podcasts for our clients or writing articles specifically for LinkedIn. Social will play a part in everything we do. We also predict that the rapid response process could become more social. Why send out written comment to media when you can send a Facebook Live video instead?

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4. Content creation will become an even bigger part of our job

As our jobs are increasingly driven by content, it should come as no surprise that content creation will continue to be a huge part of our jobs next year. Whether it be writing whitepapers, articles, comments or blogs, we will continue to showcase our writing skills next year and beyond.

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5. We will focus even more on SEO

Whether it be links back to client’s sites or links to social media, every piece of content we produce will have to deliver SEO value.

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6. It will become increasingly difficult to sell the value of PR

This is undoubtedly a challenge every PR agency will continue to face. What impact does PR have on the bottom line? What sales growth are we seeing for PR? How is PR different from advertising? When we get these questions, and we will, we need to assure clients that PR can be critical to the success of a company. People can very easily spot the difference between a paid for placement and true editorial, and a good piece of PR coverage is one of the best ways to build trust and reputation between an organisation and its target audience.

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So that’s our take on what we expect to see in the PR industry next year. Roll of 2019 and let’s see if we are right.

By Conor Heslin, senior account executive at Eskenzi PR

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As someone working at a PR agency who are deeply embedded in the cybersecurity sector, I’ve been provided with a window into an industry which, for the large part is hidden from public view. When the general public think of cybersecurity, a good portion of them still think of unsuspecting companies being targeted by hackers in hoodies in darkened rooms. What they don’t think of are the teams of dedicated security professionals who aren’t stealing credentials, or hacking into networks, but are stopping the bad guys from doing so! So, if you’re a young graduate in a STEM subject reading this, and don’t know a lot about cybersecurity career opportunities, this should help to explain why it’s such an interesting career choice.

  1. It’s well paid!

One of the most important things to consider when starting any new job is of course the salary. According to graduate jobs and work experience website Prospects, starting salaries for cybersecurity analysts start between £25-35,000. Within several years, the salary can be expected to rise to £50,000, with leadership and management roles receiving in excess of £75,000. Not half bad!

  1. There’s plenty of jobs to go around

As it stands, the cybersecurity industry is desperate for talented employees to fill all of the necessary positions. As more and more companies, organisations and even nations begin to take cybersecurity more seriously, the need for staff continues to go through the roof. An estimated 3.5 million security jobs will be unfilled by 2021 according to one prediction. While this is bad news for employers, it’s good news for potential employees!

  1. The industry is incredibly accepting of neurodiversity

While this is not a reason that will apply to everyone, it’s still an incredibly important one. Neurodiverse individuals, particularly those on the autistic spectrum often struggle to find any kind of work, let alone work which celebrates their differences; this is not the case in the cybersecurity world. According to the Disability Horizons website, people with a forensically keen eye for detail (such as those across the autistic spectrum) and those who have the ability for hours of intense focus are perfectly suited to careers in cyber.

  1. You’re on the front-line of a brave (and sometimes terrifying) new world

Cybersecurity seems to be gaining more and more influence over our lives by the day. Whether it’s phishing or malware leading to the mega data breaches we’ve seen over the last few years, connected devices expanding at an alarming rate, or hostile governments engaging in campaigns of fake news, cybersecurity exerts a significant amount of influence on life in 2018. Working in the sector allows you for a chance to be at the coal face of this seismically important industry!

For more information on some of the fantastic companies who operate in the cybersecurity space, please visit www.eskenzipr.com

Melanie Johnson, Account Director – Eskenzi PR

The whole communications industry is changing at a rapid rate, and for a long time now the PR industry has debated whether the traditional press release is dead.

In today’s fast paced world, people are consuming news in a different way, and this is the same for how journalists pick-up stories. Nobody has time to read through a page and half press release about a product announcement or company update, so as an industry we need to look at how we are sending that news out and how people are consuming stories.

Content, content, content

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Content is king, that is a very cliché saying but it’s true. What you write in your press release has to be of interest to the journalist, their readers and the industry. Just talking about the new features or widgets of your company’s latest product won’t get covered in those top tier publications (unless you’re Apple),but talking about the challenges and issues it helps the end user resolve will. People want to know why they should buy that specific product and how it will support them in their drive to be successful.

Think about unique research too. To support your story, try and compile some industry research that offers knowledge to the reader. For example, stats on industry issues, how many people are targeted by hackers or how much money is lost etc. It creates a talking point and then you can follow with how your company can help with those issues.

We all know momentum releases are there to keep shareholders happy, but bear in mind, people don’t like reading a story about a company blowing its own trumpet. So, make sure you have a good story to tell, and not just that you’re opening another office in San Francisco.

Tailor news

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One thing that will get your news noticed by journalists is if you tailor the news to the publication and its readers. For example, a financial title will want to know numbers, so make sure you have these if pitching your press release to the FT.

Also, take time to get to know the journalists you’re pitching to. Read what they write, follow them on social media to see what makes them tick, and try to find out what will get their attention. Unfortunately, in today’s world a one press release fits all approach no longer works. In fact, some journalists like pitches via Twitter which means you only have a few characters to get your pitch across. And that point leads me nicely onto…

Different platforms

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The rise of social media now means you have to split your press release up to different formats for Twitter, LinkedIn, Instagram and Facebook. Also, it means that your target to get your news our there may no longer be just journalists, but ‘influencers’ too. Always prepare these social media updates along with the press release to make sure you get them right. You could look at creating a blog/article for LinkedIn rather than just pasting you press release.

Be controversial

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Why not be a little ‘out there’. Say something different in the press release that will get people talking, but not too controversial to cause issues.

So, is the press release dead? I think not, but the way the communications industry approaches drafting that release and the way it is shared must change.

It is still a vital tool to make sure the company, its spokespeople and press targets understand key messages around an announcement, but once it has been finalised, it does need to be broken down into various forms to spread the news and gain interest.

As we all know PR is changing and so must the traditional tools we used.

By Melanie Johnson, account director at Eskenzi PR

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Video is a much more convenient medium to absorb a message. Nowadays, people lack the time to sit down and read articles on the way to work or at lunch, but you regularly see commuters on a busy train watching a video.

Rather than ploughing through 500 words or more of mundane content, people want a short snappy video that clearly demonstrates what the ‘brand’ or company is wanting to say or trying to portray to the potential customer or even an engaged user without much effort. Video also allows the viewer to see the product or service being used in a real-life situation or an environment they are familiar with.

Done right, creating a video can have a massive impact on engagement from costumers and potential clients, plus separate a company from its competitors, but how does one go around creating an effective and engaging video? Below are some top tips for getting that video right:

Start strong

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Your video needs to grab the attention of someone when they are scrolling through Twitter or browsing LinkedIn quickly. This means you need to start strong. Make sure your video opens with a breath-taking moving image or provocative statement, one that takes the viewer back to keep their attention and wanting to see more. This could be taking a look at the challenges your customers are facing and creating a question asking them if they’ve experienced that problem or creating a video of that situation they can relate to. Grab the viewer straight away and tell them why they should care.

Make it aesthetically pleasing

This is one of my favourite phrases and probably one I repeat too much, but people like to watch things that are pleasing to the eye. Visual story telling helps people to grasp concepts and data far more easily than just words. Add graphics, infographics, footage of real people and customers so they can relate to what you’re trying to tell them.

Keep it short

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No one has time for a 15-minute video, or event two-minute one at times. Keep your video short and snappy and keep it flowing with rhyme and pace. Find some music with a steady beat, and why not speed up and change the pace of slow parts of the video. If you feel the video is still too long, why not break it down into a short series. This will not only create shorter videos but more content that can be shared over a longer period of time.

Get them thinking and wanting more

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If the viewer has lasted to the end of the video, you’ve got them hooked but how do you keep them engaged for the next video? This is there you need to drive home that part about ‘why they care’.

You could simply create a summary of what you have said or ask them a question to continue thinking about the issue or challenge. For example, “Is ethical hacking actually ethical?” and ask them to leave a comment or share your video. Also, make sure you tell them what the next video will be about, when it will be available and where to find it. Always have a call to action at the end.

Have fun!

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I think my last point is just to have fun when you’re making videos. No one is going to watch a video where the presenter, interviewee or subject looks bored or totally unengaged. The only way to overcome this is to make sure everyone involved in the project (or video) is having fun, I mean, if you believe in what you’re talking about, plan well and everyone feels comfortable in what is being produced the ‘fun’ will come across to the viewer. The worst videos out there are of awkward CEOs, CISOs and other board members not enjoying being videoed in front of a company logo.

By Conor Heslin, Senior Account Executive at Eskenzi PR

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For years, the PR industry remained largely unchanged. Social media has now moved the goalposts for brands hoping to bolster awareness.

The challenge for PR

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In decades gone by, PR was a much more regimented industry. Agencies and PR departments would send out press releases by post to news organisations in the hope that they would find the subject sufficiently interesting to cover. They would chase journalists on the phone, schmooze them over lunch and build relationships the old-fashioned way; face to face. The advent of the Internet and emails changed all of that. Gone were the days of sending out releases in the post, and a new era of instant communication with journalists (and people in general) began. While this changed the tools we use, the aim of PR remained the same – get the journalist’s attention and get the client coverage in the (now-expanded) media.

This all changed in Mark Zuckerberg’s student dorm in Harvard. When Facebook spearheaded the social media revolution, the PR industry was caught at a crossroads. How could they react to the changing media landscape, when the traditional gatekeepers of news (print, broadcast and traditional online mediums) had lost their monopoly, and were now competing with the likes of Facebook, Twitter and LinkedIn. It was in this more crowded marketplace where the PR industry now had to operate, and it is still in the process of figuring out how to do so effectively.

The challenge for cybersecurity

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Much like the PR industry, cybersecurity companies are also figuring out how to get ahead in a hugely saturated market. As use of the Internet exploded, and data of all kinds became central to a functioning economy, the cybersecurity market swelled to an unprecedented size, and continues to swell. Spending on information security reached $75 million in 2015, and is reported to reach $170 billion by 2020. This means there are more companies competing for customers on the market than ever before: More reports, more whitepapers, more blogs and more research, all fighting to be heard. How can an up-and-coming cybersecurity company ensure that their voice cuts above the noise?

The solution: Eskenzi Digital

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Since our inception 23 years ago, Eskenzi PR has prided itself on creating dynamic, creative content for traditional PR campaigns. Contributed articles, blogs and other forms of thought leadership have always been a part of how we bring our client’s stories to the forefront of the industry. It is this degree that has set us apart; content when done badly for traditional PR campaigns ends up lost in the noise, and the same can be said for social content.

Eskenzi’s recently launched Eskenzi Digital initiative aims to help cybersecurity companies cut through the noise. By offering a comprehensive programme of unique, engaging shareable social content, Eskenzi Digital can help emerging and established cybersecurity companies to bolster their social media presence and allowing you to engage with potential customers away from traditional media routes. Podcasts, videos, infographics and blogs can really help to build a brand’s presence online, creating a wealth of instantly recognisable creative content to go alongside traditional marketing and PR strategies. It’s a much noisier world out there these days, but we hope we can help you to be the loudest voice!

To find out more about Eskenzi Digital, visit http://www.eskenzipr.com or email yvonne@eskenzipr.com

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Rapid Response is an integral part of the PR process and done right, can be a guaranteed coverage provider and share of voice booster. Here’s how you can maximise your efforts and help your client shine above their competitors.

  1. Use the right tools

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A great habit is scouting relevant news outlets for breaking news, to make sure you are up to date with all the latest stories. Then, follow this by trawling through social media as the majority of journalists and businesses use these platforms to post requests for comments, new stories or interesting research.

Furthermore, setting up Google Alerts is another great monitoring tool to help notify yourself when certain content hits the internet.

But sometimes the story comes to you. Tools like Response Source are a brilliant way to connect with journalists, publications and other PR people. Journalists using this platform will send out their media requests to anyone connected through this database and at the touch of a button you can instantly interact with them.

It doesn’t matter if it’s a major data breach or a new vulnerability has been discovered, being able see the news breaking as early as possible gives you the best chance to stay ahead of the game.

  1. Identify the Story

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Once you have found a relevant story, ensure that you understand it to the best of your ability and recognise why it would be suitable for your client to provide commentary. It’s always great to get a story which is aligned to your client’s areas of focus, however you should also try to pursue the stories which you know will attract a lot of attention, for instance the breach of a well-known retailer, as this is a great way to generate mainstream coverage.

It is also extremely beneficial then to nail down the key topics your client is comfortable speaking on and the areas of expertise of each of their spokesperson – this makes everything more efficient and less time consuming.

  1. Speed is key

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If you do receive specific questions from journalists, make sure they are answered in a short, concise manner and are straight to the point. Journalists have a deadline, so they are looking for soundbites that they can easily slot into their article. You can include company messaging where relevant but be aware that there is a chance that it won’t be included in the final piece.

Furthermore, rapid responses must be rapid. It’s in the name. So, unless specified, writing out a 500-word answer should be avoided at all cost as this slows down the process. As a rule of thumb, responses should be no more than 150 words. The sooner your client understands this, the better your chances are of beating the competition and getting the comment published.

If, however, there are no questions, and the story was sent to your client proactively, then ask your spokesperson to identify a gap in the story or a unique angle that may have been missed to help enhance the story.

In terms of speed, unless a journalist has specified, always work to the deadline: ASAP. It’s all about the quick turnaround, especially if it involves a breaking story.

  1. Proofread

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When you receive a comment, don’t get trigger happy and send out to the world, especially without reading it.

Spending a while proofreading the comment will save you hours if not days of having to beg journalists to make edits to their story. This is a sure way of annoying both them and the client so always double check – even if it means getting a third pair of eyes from a member of your team to make sure everything makes sense.

Remember, you are an extension of the client’s PR team and a representative of the company. Lastly, check who will be receiving the comment as there are some journalists that loath rapid responses. Therefore, taking the time to research which journalists prefer this method is paramount. They will greatly appreciate the fact you are not constantly spamming them.

  1. Rolling in the coverage

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Getting the above right will go a long way in helping build a positive relationship between the client, the journalists and yourself.

The journalists will begin to trust you and use you as a credible source for commentary. In addition, if your client continuously provides engaging content, their name will become imprinted within the industry which will open the door for further requests.

As a final point, be sure to flag any pieces of coverage to the client to show it is working. They will love you for it!

By James Montague, Account Executive at Eskenzi PR

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I started my new role as an Account Executive with Eskenzi PR just over six weeks ago. In that short time, my self-assuredness and understanding of the PR industry and cybersecurity landscape have improved infinitely, and while I could write a duly endless list of things that I have learned and skills that I have developed, for the sake of succinctness (and a catchy title), I thought I’d distil my experience through these six key points.

1.Organisation is key

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I’ve always considered myself to be logistically proficient. However, in an unfamiliar professional environment that requires you to meet deadlines and juggle tasks from a variety of clients, being organised and learning how to prioritise effectively can take some getting used to. I have learned that the best way to manage my time effectively, and complete each task to a high standard, is by using and managing desktop Sticky Notes. Establishing a general daily routine has also helped me to optimise and organise my time. A mundane and menial aspect of professional life to some, but vitally important to an Account Executive starting out in PR!

2. Be inquisitive- ask questions and ask for help!

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Following the interview process, which involved speaking to Yvonne, Neil and several other members of staff, it became clear that I would be joining a company with inquisitiveness, learning and innovation at its core. To learn about the industry, and quickly assimilate into my role and into the company, I recognised the need to be unabashedly inquisitorial myself. Asking questions and learning about a topic like cybersecurity, which is in constant state of flux and growth, is essential.

3. There’s always something to learn about cybersecurity

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This is one of the things that makes working in the field of cybersecurity so interesting. As a burgeoning industry that is having an increasingly effectual and real impact on our world, I’m glad to be in a position that requires me to understand, appreciate and learn about it on a daily basis. Concepts like artificial intelligence and fintech, that were once ostensibly dystopian, abstract and surreal to me, have become concrete, intelligible (most of the time…) and genuinely intriguing.

4. Monitoring the media

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In the cybersec PR game, it’s all about monitoring and reacting to breaking stories such as data breaches and supply-chain attacks quickly and astutely so that clients’ opinions, and advice for affected parties, can be disseminated via the right platforms. To be really “on the ball,” monitoring Twitter and checking emails before and after work is a good habit to get into. It also gives me a good incentive to use my commute productively.

5. Time flies when you’re having fun

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I was concerned that working in an office environment would lead me to incessant clock- watching and bouts of restlessness from sitting in a chair all day. After six weeks however- the halfway point of my probationary period- I have discovered the opposite to be true. With such a varied and consistent workload, I find that I’m always busy and stimulated, particularly when learning new things. This always reinforces the need to manage time and prioritise effectively. Dare I say it- I wish the working week would slow down a bit…

6. The Eskenzi Culture

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As I’ve already alluded to, innovation, evolution and development are built into Eskenzi’s genetic makeup. This pushes the company, our clients, myself and my colleagues to constantly improve and stay ahead of the game. This is epitomised by our most recent venture, Eskenzi Digital, which aims to refresh and modernise online cyber-security content. Tantamount to this is the company’s collaborative culture, which encourages each employee to share creative and strategic ideas and be proactive and conscientious in generating coverage for their clients. As a company with a relatively small number of employees, each of our contributions is vital and measurable. These factors make for a demanding and fulfilling working environment in which development and learning are essential.

I’ve also learned how to write digestible blog content, so I won’t waffle on any longer! Here’s to the next six weeks, which hopefully won’t fly past so quickly…

Let’s face it cyber-security content online isn’t the most imaginative or creative – we’re all sick to death of the stock images of the hoodies and binary pictures – it’s tired, it’s boring and time to shake things up a bit.

So, at Eskenzi Digital we’ve employed Kej Kamani, fresh from Sony Music and before that at the BBC on Radio One producing some crazy stuff for almost a decade.  He’s bringing all that experience to the cyber-security industry to provide some creative content to help companies appear exciting, compelling and most importantly engaging.

To really win in social media it’s got to be on message, sharp, clever, different and varied – at Eskenzi Digital we’re doing this through our KingMaker programme which will make your people stand out amongst the community.

Together we will create true experts in their field that customers, press and stakeholders turn to for pioneering insight, perspective and opinion!

This programme will …

  1. Develop a coherent online presence across all social platforms.
  2. Create shareable, unique and engaging content that projects your company persona.
  3. Build company profiles and personalities through blogs, videos and podcasts.
  4. Grow your online followers and customer engagement.
  5. Make you “THE” company that attracts the best talent out there.
  6. Generate clear monthly reporting showing you the value of the Kingmaker program.

 

Triumph in the Security Kingdom with our Kingmaker Programme!

If you want more information please contact yvonne@eskenzipr.com or call +44 207 1832 832

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