Black_Hat_-_USA

 

This will be the third year we’ve suffered the ridiculous 120 degree heat in Vegas to visit Black Hat.  However, it’s not too much of a sacrifice as it’s such a cool show –  how could we possibly not be there?  It gives us a great chance to meet up with all of our clients and to find out what’s really happening in the IT security industry.

If you’ve got a stand there here are some suggestions how to make it work for you:

  • Stand-out from the crowd by having huge lettering on your stand that tells the visitor exactly what you do.  Why does no one ever do that?
  • Have some fun give-aways that will have a long shelf life that people will remember you by.  Only give them away once you’ve gauged whether the person will make a great customer!
  • Don’t swipe people for the sake of it – have a conversation and only take their details if they are going to be a solid lead.
  • Don’t get so pissed the night before that you can’t function the two days that you need to!
  • Use it as an opportunity to network and speak to your competitors, partners and as many potential customers as possible.
  • Do attend as many parties as you can – networking is what it’s all about – and don’t get too pissed!!! I know it’s tempting but in the heat and standing up for 10 hours it isn’t a great feeling!
  • Make sure that everyone on your stand is alert, smart and active – everyone that walks past is a potential lead.
  • This isn’t a show made up of students wasting your time – they may look it but they aren’t – milk every lead.
  • Hand out literature, give-aways and a smile at every opportunity.
  • Most of all enjoy and come home with lots of prospects.

We’ll be there so if you see us say hi!

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