Security Serious Photo Call Official Photo (small jpeg)

Thanks to the support of over 70 of the UK’s top cyber-security experts, the first ever Security Serious Week was able to help over 1000 businesses learn how to become more security savvy and cyber-aware, through the FREE week long webinar programme.

Security Serious Week which ran for the first year was introduced to encourage more companies to take security seriously by learning from those who are already security savvy – with the end game of making the Internet a safer place to trade online. Seventy companies offered their time and expertise for free throughout the week by providing webinars, seminars, Q & As and drop-in events on a wealth of cyber-security subjects.

All the webinars are still available to listen to on demand at

Yvonne Eskenzi, the driving force behind the campaign, explained, “In this cyber-hostile world, it’s all about joining forces to inspire one another to collectively take security more seriously and become more security savvy. The support that’s been shown for Security Serious Week shows that the IT security community are passionate about working together and passing on their knowledge to others in the battle to keep the hacking community at bay!”

Security Serious attracted a number of high-profile supporters from the UK’s leading businesses, universities, associations and government bodies – including: Unilever, BT, HP Enterprise Data Security, Canon UK, HSBC, Publicis Groupe and GlaxoSmithkline as well as many of the world’s leading IT security vendors.

To find out more about Security Serious, the organisations who supported the campaign visit

So, we’re 4 days in to the inaugural Security Serious campaign and it has been a huge success!

Bearing in mind that this is our first year, it’s pretty incredible that we got over 100 people to the photo call on Monday morning. At least 70 people stayed for the networking lunch, with many staying on for tea and even a bite of dinner!

Security Serious Photo Call Official Photo (small jpeg)

We’ve had some fabulous pick up too over Twitter and in the media. SC Magazine has posted up the picture of all of us in the park and so has PR Week!

We still have loads of events going on the rest of this week, and all webinars that took place earlier this week are available on demand. Just head on over to the events page on the Security Serious website to check them out.

PR Case Study: How to Make a Killer Survey


You will need:

  • One great idea
  • One excited client
  • 1000 eager participants
  • A well written press release
  • Brilliant press contacts
  • A magic touch

In what was a genius light bulb moment for one of our senior account managers, she came up with the idea of carrying out a “cyber IQ test” on the UK public. The idea was pitched to our client ESET, who are working on raising their consumer awareness, and they loved it. So we created the questions for the survey and 1000 participants in the UK were tested on their cyber savvyness.

We then analysed the results and wrote an engaging press release which was pre-pitched to a select few journalists under embargo.  Luckily for us, Press Association loved the idea and wrote an article on it which got syndicated to eleven great publications including BT, Yahoo and Talk Talk.

To our delight, lots of other national newspapers such as the Independent, the Metro and the Sun also covered the story. The Daily Mail even asked us if they could publish the survey on their website for their readers to take the cyber IQ test themselves.

Fancy testing your own cyber IQ? Follow the link below and find out how you rank compared to the rest of Britain.

Hopefully you’ve heard about Security Serious Week, which is happening during the last week of October, where professionals in the IT security industry are getting together to give something back to encourage others to become more security serious.  All in the hope that together we can build a safer online community.

We’ve got over 50 supporters involved so far with webinars, events, free software  and lots of live Q & A.  You’ve still got time to get involved! All you need to do is offer a webinar or seminar for free and we’ll promote it for you on the security serious site, at, and through our mailing list to end-users which is over 100,000 IT professionals.

We’re also getting together to show the press that the IT security industry is serious about security and you’re welcome to come down to join us at 12 noon on 26th October at Trinity Square Gardens outside Tower Hill Tube opposite the Tower of London.  Afterwards there will be lunch courtesy of HP Security Voltage at the Dickens Inn in St. Katherine’s Dock.

If you want to be involved tell us now as Canon UK are kindly printing all supporters logos onto banners and we’ll need to get your logo over to send it to them asap.

If you need any further information please visit or email

We’ve put together a book of short stories which are ideal to read just before going to bed as a way of raising awareness of what can go wrong when the IT security guys don’t get it right!  Why did Eskenzi put this little book of hacking horror stories together? Because we’ve heard so many amazing stories from our hacker friends & clients we thought it would be fun to write them down and raise money for the NSPCC – a children’s charity which is supported by the IT security industry’s own charity – the White Hat Charity.

The idea is to make end-users sit up and think twice about their own security practices and then get them to become better at IT security housekeeping!  Most are fictitious, some have happened and others could still happen.  The book will be ongoing so if you fancy adding a chapter for the next series we’d be happy to hear from you!  If you’d like to download a copy then please go to – and download the Hacker Tales for free.  Happy reading!

When a breach happens, such as Ashley Madison, or the Apple Store breach, there is one agency the BBC, Radio 4, Register or Daily Mail turns to and that’s Eskenzi PR.  Why? Because we represent over 20 IT security vendors, have the experts at our finger-tips, been banging the IT security drum for 20 years and the journalists know us and trust us to give them great commentary.

I know it sounds a bit far-fetched to imagine that a small IT security vendor could achieve 400 pieces of coverage in literally a few hours – but this month that’s exactly what Lucy Harvey, our senior account manager, together with Iva, her ever trusted account executive, achieved for a client called Lieberman Software.  On the anniversary of the iCloud Hack journalists were asking us if we had comment to see if things had improved in the last year and what companies should do to improve their security.  Phil Lieberman came up with a great comment that resonated with the press and within hours it had hit the wires and most of the national press.

Never a morning or afternoon goes by when the press don’t approach us asking for comment from our clients on a breach, vulnerability or cyber-security story.  ESET, along with other clients, were all in the press, as you can imagine when the Ashley Madison story broke, including a TV appearance on the 10 o’clock news as indeed they were with and the Apple Store breach last week.  In fact, we achieved in 1067 press cuttings just last week – which is a very average week in the Eskenzi PR office.

The Times wrote a special report last week on cyber-security and we got 4 clients mentioned in one article and one client alone got into the Register and SC magazine 4 times.  They were also in The Sun (which is always fun for the right reasons), The Daily Mirror and ITV news.  MWR also achieved an excellent interview on Radio 4’s MoneyBox programme talking about Vishing.

Other cool publications that regularly take news from our clients include the likes of Wired, The Telegraph and the BBC who we work with on a daily basis helping to fill their cyber-security section!

So if you’re interested in making the headlines why not contact us and see if we can help you.

20th years ago on 1st September 1995 I decided to set up a PR consultancy run from my tiny dining room table in Barnet.  I wrote to everyone I’d ever worked with, because emailing hadn’t yet taken off.  My first enquiry came from an ex-colleague at News International and friend Andrea Hornor, who had just started working for Reed Exhibitions and been given this new show to sell called Infosecurity. She said the agency they’d begun using called Lewis just didn’t get it!  When she told me what “it” was I told her I probably wouldn’t get “it” either! “What the hell is anti-virus and what does a firewall really mean – it was a WHOLE new world – could I really get it!”. So we worked together to launch the first show in 1996 with just 30 or so exhibitors.  It was great fun because there were lots of spy’s who attended from MI5 and CESG called Mr. Green and Mr. White.I gathered lots of frightening facts on IT security and made the front page of the FT. That’s when I realised the world of IT security was a lot more fun than I’d realised.  It didn’t have street cred but it was easy to frighten people with lots of scary stories – which I’ve always loved doing!  We worked on that show for 17 years and built it into Europe’s largest IT security event.

It’s also how we became the only PR agency in Europe to specialise in IT security and now have a base here in London, with teams in Paris, Munich and San Francisco.  We also run which has 20,000 subscribers, the IT security analyst & CISO Forum which occurs once a year to a small elite number of vendors, and run the CISO lunch club which happens once a month. Not only do we now look after 21 of the world’s top IT security brands, but we have taken many to IPO, including Imperva and Varonis, and others to acquisition, such as Voltage to HP, OpenDNS and Cisco!  We’re frequently asked to pitch for work in other sectors but to be honest IT security has become the coolest industry to work in and we all love it with a passion. Who would have thought 20 years later it would be the subject on everyone’s lips and on the pages of every national paper every single day!

Brief the world’s top IT Security analysts & CISOs in Europe

We’ve opened up registration for the European IT Security Analyst & CISO Forum on 25th and 26th April 2016 at the Melia White House Hotel in Regent’s Park.

If you’re keen to get the analysts talking about your products or you’ve got something new to talk to them about, then this is your opportunity to influence some of the top analysts in Europe and the US.

It’s a very niche event for just 10 innovative, dynamic IT security vendors with proven technology!  So if you think the analyst & CISO community would be interested in hearing about your roadmap and product suite then read on!

Here’s a quick overview on what it’s all about:

  1. You meet with 10 of the world’s top IT security analysts in day one (list below)
  2. Day 2 you are one of just 10 vendors to be privileged enough to sit, quiz and hear what is driving the CISO community and to find out what products they want to buy. Plus you get to network with them during the morning and over lunch.
  3. You get sales leads on the afternoon of day two by exhibiting for free at the CISO and analyst roundtable debate where we expect around 120 IT security professionals and buyers to attend.

Some of the analysts who have already agreed to attend include:

  • IDC – Duncan Brown
  • Ovum – Andy Kellett and Rik Turner
  • 451 Group – Scott Crawford and Dan Raywood
  • Forrester Research – John Kindervag
  • Bloor Research – Fran Howarth
  • Kuppinger Cole + Partner – Martin Kuppinger
  • Quocirca – Bob Tarzey
  • NSS Labs – Paula Musich
  • IT Harvest – Richard Stiennon
  • Securosis – Mike Rothman OR Adrian Lane
  • Telesperience – Teresa Cottam
  • Goode International – Alan Goode
  • ABI Research – Michela Menting

End-user companies who will be invited to attend include:

  • Santander
    •    National Grid
    •    Travelex
    •    Network Rail
    •    GlaxoSmithKline
    •    Virgin Media
    •    BP Plc
    •    HMRC
    •    Commerzbank
    •    BBC Future Media & Technology
    •    BT
    •    Foreign Commonwealth Office
    •    John Lewis
    •    NFU Mutual
    •    Snow Valley
    •    Betfair
    •    Channel four
    •    Lloyds
    •    Oxfam
    •    Unilever
    •    Jericho Forum
    •    The Economist
    •    NATS

If you have new products and have something refreshing and insightful to impart to the analyst community then you should seriously consider attending this event as there are just 10 places available for this “once in a year event” .

The cost of the event is £10,500, which includes the entire 2 day event. If you would details please email

On what seemed to be a quiet August morning, a journalist from the Press Association contacted us asking for expert comment on a story he was writing to mark the one year anniversary of the iCloud hack, which exposed the personal photos of many celebrities. Of course, we were delighted to cater to his request and based on prior comments from Lieberman Software, we thought they would be happy to provide an opinion on this.

So we sent the opportunity to our client and they quickly provided a very interesting response on a topic which many other security vendors would not be brave enough to comment on – the giant that is Apple.

Being brave enough to comment certainly paid off for Lieberman Software, as newspapers across Britain jumped at the chance to get their hands on the story. Having first appeared in the Daily Mail, an incredible 382 other publications published the story over two days!

So there you go, simple really.


Just back from my hols and it’s heartening to see that whilst I’ve been away so many great movers and shakers in the IT security world have signed up to get involved in Security Serious Week in October. So many of the CISO community have already committed their time for free to offer seminars and webinars on a host of great subjects including Unilever, BT, Canon, Lloyds Bank, HSBC, GSK, Publicis Groupe, Markit, Willis and The Economist to name but a few!  Our loyal analysts including Ovum, Quocirca and IDC are on board and yesterday I was delighted that the Department for Culture, Media and Sports have agreed to get stuck in with events during the week and rally other Government departments to do so too – way to go!  The week should be incredibly insightful to any organisation wishing to become more security savvy!  So if you’re an IT security specialist or IT security organisation that wishes to impart your pearls of wisdom to other businesses to make them more Security Serious then why not organise a webinar or seminar. We’ll promote it for you on and    We’ve also got loads of companies participating in the press photocall at 12 noon on 26th October outside the Tower of London (find out more at – where everyone will have a banner with their logo on it to show the world they’re “Taking Security Seriously”.  By participating in the day not only will you be counted as a company that’s Security Serious but it’ll be a great networking event as we’re all going to meet in the pub after the photocall – CISOs, analysts, press, vendors and other IT security professionals.  Hopefully, by getting together new contacts will be made and we can work together to make UK Plc a safer place to do trade Online! If you want to brainstorm how you can get involved then email me!


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