Unsung Heroes Logo Final

Following on from the success of the first Security Serious Week last October, we will once again be organising another week to encourage UK plc to become more serious about security!  You can get involved in the following ways:

  1. Run an interesting webinar that will have broad appeal and encourage great awareness of a particular current topic – it cannot be self-serving or product orientated. We can host it for you for free via our IT security guru BrightTALK channel.  If you present a webinar we will promote it for you on the website and display your logo on the sponsor page.  The sooner we promote this the more people will register.
  2. Sponsor the Security Serious Conference at the Department of Culture, Media and Sports for as little as £2,750 which will get you a booth at the event, leads of the 70 participants and publicity around the entire promotion during the week in press releases and on the website with your logo prominently displayed.
  3. Sponsor the last category available at the Security Serious Unsung Heroes Awards for £2,700 which is the Cyber-Scribe – the best writer in the industry.
  4. Enter your staff, partners and customers into the new Security Serious Unsung Heroes Awards on 6th October – recognising all those who are heroes in our industry doing good behind the scenes – it’s free to enter and free to come along – no strings attached.  To enter go to https://www.securityserious.com/AwardNomination.aspx
  5. Promote Security Serious Week at the end of your emails, in your newsletters and basically everywhere to get people thinking more seriously about security. Could you push them on your newsletters, through social media etc.  Here are the links about the event:

www.securityserious.com and https://securityserious.com/AwardNomination.aspx

 

You can also find us on Twitter at @SecSerious  and @unsung_heroes16

  1. Logo is available from Katie@eskenzipr.com if you would like to use it.

If you’d like some further information please let me know!

ITSA-CISCO-logo

Next April will see Eskenzi organise our 10th IT security analyst & CISO Forum on 24th and 25th April in London’s beautiful and Berkeley Hotel in Knightsbridge

It’s the perfect event to attend if you want to brief 80% of the top IT security analysts in the world who arrive in London for our two day event to meet with just 10 vendors who are flying high with new content, products and interesting plans for the future.  It’s a bit like speed-dating you get to tell the analysts all about your plans and afterwards they write about you!  On day two you get to brainstorm with over a dozen CISOs, who discuss their needs and desires, challenges and niggles in a small roundtable environment.  After the networking lunch we hold an afternoon of talks which are mainly panels of CISOs who present on a range of topical issues. As a vendor you are the host of the event and get to meet the 80 or so end users who attend the conference.  It’s a hugely popular event for all involved and open to just 10 vendors , therefore places are very limited – so if you’re interested please contact us – you’ll be eligible for our early bird discount of £1000 off the event until 20th September.

Why attend the IT security analyst & CISO Forum on 24th and 25th April

  1. Brief 80% of the world’s most influential analysts
  2. Learn what the CISOs really are worrying about and what products and solutions they really need, so that you can approach them afterwards with “just the perfect solution”.
  3. Meet with 80 potential customers and use it as a cost-effective lead generation event.

If you’d like to know more about the IT security analyst & CISO forum please contact Yvonne@eskenzipr.com or call 0207 183 2832.

Eskenzi is expanding and very excited to show you around our new offices which are based in Berkeley, 5 minutes across the Bay Bridge from San Francisco.  Stacey Matthews-Winn will work out of the gorgeous trendy offices with views of the San Francisco Bay and of course watch the fog go by!  Stacey joins Paula and Tila who are also on the West Coast and Jan who is based in Upstate New York.

Hello to Stacey in the new Eskenzi Office in Berkeley, California!

Stacey

Stacey makes a perfect addition to the UK team as she used to be a client so knows exactly the fast pace we work to, managing to jump on rapid responses early morning and giving us almost 24 hour coverage which is ideal for making sure we never lose a breaking story opportunity.

Stacey is a PR and content marketing specialist with extensive experience creating compelling, data-driven campaigns for PR, print and web marketing—she’s a real asset for our clients. Her areas of expertise include cybersecurity, investor relations and content creation.

Having an office near Silicon Valley gives Eskenzi ample opportunities for networking with other cyber-security companies, and the ability to meet with our clients who are mainly based in the Valley.

Eskenzi now has over 25 clients across the globe with the majority based in Silicon Valley, however it’s fun to have clients based in China, Russia, Slovakia, Israel, Ireland, France, Germany and of course the UK.

It’s great that the majority of our clients are taking advantage of our various other bases to grow from, with many using us for PR not only in the US and UK but in France and Germany.

To have a chat about how we could help you expand your presence across the UK, US, France or Germany with PR, CISO meetings, analyst briefings then do email Yvonne@eskenzipr.com or call 44 0207 1832 832.

1C913059-A914-436E-8B87-9CCD07ADC38D  73F8CC90-F06B-4BEA-8D0E-33DEE9DD6D44

43CDDA11-0BC4-4CA7-8351-F30C34F79E48

Brexit

Eskenzi PR is a niche international PR agency that specialises in cyber security. We’ve been around for just over 20 years and up until a couple of weeks ago our market place was booming – the Israelis and American’s were investing heavily in the UK and using us as their first port of call to expand into Europe.  Our business follows that trend with our offices in the UK, Germany, France and the US.

The Tech City UK survey results on how the UK technology sector is feeling about its future after the referendum vote to leave the EU seemed largely negative, so we were keen to know whether Brexit would have a detrimental effect on our so far strong and robust security industry, which saw growth during the recession and has sped forward in the past 5 years with extreme vigour and success.  We asked a number of leading cyber-security analysts and vendors who have years of experience to their names and survived many recessions to hear their views on Brexit. The general feeling was actually more positive than one might have thought.

Scott Crawford, a senior analyst with 451 group said that companies with a global reach wouldn’t be so affected but that hiring would become more difficult. “If companies have a global appeal or global market reach, the impact of Brexit should not be a factor, and possibly negligible.  However, it is to be expected that UK companies will have more limited access to markets, opportunities and personnel on the European continent.  The greatest challenge to security organisations is to find and retain qualified and experienced security personnel. If UK companies are limited in their access to that talent, they could face constraints in innovation and product or service development. UK technology vendors in particular may need to step up their efforts to expand their global access to such talent, which could mean taking on expansion of product development, engineering and R&D facilities and resources into geographies beyond Europe to meet demand.”

This sentiment was mirrored by another leading and respected cyber-security analyst Derek Brink from Aberdeen Group who said “For US based vendors in the information security space – the UK has always been a favoured base for expanding marketing and sales into Europe, because of factors like workforce, language, the UK market itself, and easy access to prospective buyers on the continent.”

We have heard a lot of interest in Amsterdam as a destination for those wishing to get out, but Brink thinks that Ireland could help fill the gap in terms of personnel post-Brexit. “Ireland as a place to use as a first port of call into Europe instead of the UK has the workforce, language, and easy access to prospective buyers on the continent.  Germany too has the workforce, the German market, and easy access to prospective buyers on the continent.

Brink concluded that where the UK was the strongest option in Europe, it now doesn’t tick all boxes. “The UK used to have a clear advantage – ticking the boxes in 4 out of 4 categories. Post-Brexit, no country ticks all 4 boxes, so it definitely complicates the decision, for high-tech vendors who are just at the point of deciding where to invest.”

By contrast, Phil Lieberman, a successful businessman who runs Lieberman Software, sells into US government and has a growing presence in Europe. He feels very strongly that leaving the EU can only have a positive effect on the UK in the long run. He said “The general feeling of many US technology vendors, especially in security, has been to find the EU and the UK a very difficult place to do business due to EU regulations that make the environment hostile to US based companies (and to EU technology companies too).  In the last 20 years the EU has become a technological backwater in security and innovation as a result of the EU regulations and generally hostile environment toward businesses (especially US based businesses).  Look at the constant stream of fines and lawsuits against US based companies with innovative technology and business models that are being punished to preserve the status quo in the EU.

Lieberman believes that leaving the EU will make Britain a ‘friendlier’ place to do business, with less regulation. “The removal of the EU bullying regulations could make the UK a friendlier place for US companies (and others) to do business and to invest in.  We have been reducing our investment in the EU and UK with each and every new data protection regulation and potential fine for failure to comply with what are regulations based in a fantasy world created by the EU.  With Brexit we are seriously considering increasing our investments in the UK as it becomes are friendlier place to do business.”

So, this could mean that the UK Government should seriously look at making the UK a more attractive place to do business, becoming a safe haven for companies to store their data with less draconian laws – allowing stronger encryption and more incentives for innovation.  Being free from European rules and regulations should, in theory, mean that the UK could rival Silicon Valley for cyber-security and indeed technology generally.

Lieberman also believes that it’s a great move for his business. “This change will bring the UK to the forefront of cyber-security and technology, since the EU’s mission has been to destroy these businesses, especially if they are not home grown in the EU (few if any could sprout and survive under the EU regime). “ Echoing Scott Crawford’s sentiment, Lieberman is also concedes that the lack of talent is a concern. “We are already overstretched and under serviced, with very few people already skilled and experienced in cyber-security matters and how to stop them.  This will definitely effect them.”

“If the objective is serving the larger, single European market, access to European talent, or if issue such as data sovereignty mean the need to develop resources in EU member states, then use, I would expect EU-member states to be preferred. If however the opportunity is global, and the UK is where the companies or the talent can be found to meet a global need – or if the target opportunity is primarily UK-oriented, then Brexit’s impact should be less.”

Michael Callahan, CMO Firemon agreed with Lieberman on Brexit having a positive effect on the industry, saying “This will drive additional revenue in the security industry because the uncertainty will open risks as companies try and separate or implement new systems as a result of pulling out of the EU. So, good for the industry but bad for companies’ own security posture.”

Callahan also made the point that “a cheap pound makes investing in the UK very attractive.” This is true for nearly all our clients who are based in the US – which is the vast majority. For those based there, I do not anticipate they will make any changes in the short term. In the technology space, the UK is the first market that they enter and I don’t think in that regard that being part of the EU makes any difference to them at all. The negative side will be seen if the UK does not adhere to EU regulations – for example, the GDPR. If they do not rewrite the UK version of the data protection directive, there could be a danger that the UK’s data protection legislation is deemed as being inadequate. If that is so, special arrangements will have to be make by firms based in the UK to process data on EU citizens. That would be a disaster for businesses in the UK.

In essence, cybercrime and hackers in general don’t care about borders – it’s all about where the money is. Brexit or no Brexit, the cyber security will continue to flourish as long as hackers can find rich pickings!

By Yvonne Eskenzi

So unless you live under a rock you’ve probably heard of the new augmented reality app Pokémon GO, which has attracted huge attention across the world. However, one of the unfortunate lessons we have learned working in cyber security is that if something is popular with consumers, then you can guarantee it’s also going to be a big hit with hackers.

The App was first released in the US, Australia and New Zealand, however people from other countries didn’t want to be left out so found ways of downloading it outside of official app stores.

pikachu

This raised some security concerns which our client, Proofpoint, decided to delve into and research. Upon researching they discovered that a malicious app, pretending to be the official Pokémon GO app, was carrying malware known as DroidJack.  Proofpoint wrote a blog detailing the findings and Eskenzi pitched it out to national press, IT publications and other consumer websites. Quite frankly, the results were far beyond anything we could ever have hoped for.

We picked up an amazing 533 pieces of coverage in the UK, France, Germany and Canada in one week. These include The Independent, The Telegraph, Mirror, Express, The Guardian, Wired, the list goes on and on…and on.

Predicting which news story takes off is out of our control, however, when we align pop culture, global appeal, solid research and strategic media outreach, the chances of success are in our favour.

But more importantly, Pokémon GO has now been released in the UK and is safe to download from trusted sources so knock yourselves out, some of the Eskenzi staff have certainly jumped on the bandwagon.

hero

Eskenzi PR have once again decided to run Security Serious Week from 3rd TO 7th OCTOBER to encourage UK Plc to take security more seriously. The whole ethos of Security Serious Week is to garner the cyber-security community to give something back and encourage others to take security more seriously in the hope that together we can create a more secure environment to do business and ultimately act as an enabler to make UK PLC a safer place to trade online.

During the inaugural Security Serious Week last year, over 3000 people took advantage of the 45+ webinars and over 100 people came together for a photocall outside the Tower of London to show that they are “Security Serious”.

This year we are introducing two new events to run alongside the Week.  The first is a Security Serious Conference; on the morning of 3rd October the second is the Unsung Heroes Awards on 6th October.

The Conference will be held for free for 80 business influencers and end users at the prestigious Churchill Room at the Department of Culture, Media and at 100 Parliament Street. The theme of the conference will be around security awareness and run 3 key sessions:

  1. Changing the Culture of UK Plc to “Think before you Click” – making security awareness sticky and fun – a number of CISOs will present on how they are managing to do this within their companies, including GSK, Canon UK, Publicis and The Economist
  2. Top 3 things to make the board sit up and take security seriously – including the importance and changing role that GDPR will have on your business
  3. Why you should you hire a hacker – with speakers such as Jennifer Radcliffe, a well known social engineering expert, Ian Glover head of CREST and Pete Wood, an ethical hacker.

If you would be keen to be a speaker or indeed attend, please email saul@eskenzipr.com.

The Security Serious Unsung Heroes Awards

These awards are taking place for the first time this year on October 6th in Spitalfields to celebrate the people, not the products, who work tirelessly securing UK businesses, Government and the national critical infrastructure.  These are the women and men who have on numerous occasions saved our bacon, from companies being brought to their knees by a breach or a continuity disaster.   There will be no fees to enter the awards or indeed if nominees are shortlisted, they won’t have to pay to come to the awards night either. In order to make this financially viable, we have 10 sponsors paying to cover the costs of the event, including Mimecast, Acumin, AlienVault, Netskope, Lastline, whiteCryption, Imperva, CrowdStrike, Publicis Groupe, Varonis, Proofpoint and GSK.

The whole ethos of Security Serious Week is to garner the cyber-security community to give something back and encourage others to take security more seriously in the hope that together we can create a more secure environment to do business and ultimately act as an enabler to make UK PLC a safer place to trade online.

THE DEADLINE FOR THE UNSUNG HEROES AWARDS HAS BEEN EXTENDED TO FRIDAY 22ND JULY SO IF YOU THINK YOU ARE DESERVING OF AN AWARD OR WOULD LIKE TO NOMINATE SOMEONE WHO IS please go to www.securityserious.com.

 

It’s always a thrill when a new client comes on board at Eskenzi, and our excitement definitely peaked when we were approached by threat intelligence rock stars, ThreatConnect, to take on a PR project around this year’s Infosecurity Europe. They were looking for us to schedule them as many briefings as possible at the show, with both journalists and analysts, and to establish their spokespeople as thought leaders and build brand awareness by having them commenting on breaking news stories with expert opinion and advice.

 

Here’s just a snapshot of the results so far.

  • 17 interviews scheduled, including The Financial Times, Reuters, Forbes, Sky News and International Business Times.
  • 40 pieces of coverage, including appearing twice in The Daily Mail and Mail on Sunday.
  • 28 rapid response opportunities given in under 3 weeks – and what’s even more impressive is that they have had a 100% success rate! This means that every comment they have given, and we’ve pitched, has been used by various publications. Just to give you an idea, a single comment given  on the latest breach at LinkedIn has resulted in 17 pieces of coverage!

 

What a great 3 weeks is has been!

After being the previous PR agency for Infosecurity for 17 years, it feels like our second home, especially now it’s back at Olympia. This year we have 12 clients at the show, with a total of 80 interviews so far.  We host the Infosecurity press lunch at the Chesterfield Pub for 20 or so journalists who use the opportunity to get away from the razzmatazz and chaos of the show to relax over a proper lunch and interview our clients.  On average our clients get around 7 press interviews at the show as well as a number of press hits before the show – which we think is vital to bringing the visitors onto their  stand.  Our clients rarely finish a month without being mentioned at least 20 times in the press!  Do your current PR agency achieve that sort of level of PR for you?

If not why not take the opportunity of meeting Yvonne and Neil our founders at Infosecurity to find out how we could help you with PR, CISO meetings, analyst briefings and building your presence across Europe and into the US.  We not only have offices in London, Paris and Munich but have two offices now in the US one on the East Coast and the other in Berkley, San Francisco.  If you’d like to be one of the most quoted names in the cyber-security industry you can be with the right PR agency behind you – call us on 0207 1832 832 to make an appointment or email Yvonne@eskenzipr.com.

Following on from the success of the first Security Serious Week last October, we will once again be organising another week to encourage UK plc to become more serious about security!  Last year’s week of webinars, events and debate was hugely popular with our community, with thousands of people tuning in online to learn from the best in the biz and hundreds more attending physical events across the UK to help spread security knowledge and make the UK a safer place to live, work and play online.

The campaign is going to be bigger and better than last year and we’d love it if you were able to come on board and support us!

 

Here are some of the ways you can be part of our campaign:

  1. Run an interesting webinar

We can host it for you for free via our IT security guru BrightTALK channel.  If you present a webinar we will promote it for you on the website and display your logo on the sponsor page.  The sooner we promote this the more people will register.

  1. Become one of 10 Gold Sponsors for as little as £2,750, which

will grant you coverage on the front page of the website and supporters’ page, being featured in all promotional materials and being referenced in all media outreach. Gold sponsors will also be given a free booth at the Security Serious Conference and receive all the details of those in attendance as leads.

  1. Enter your staff, partners and customers into the new Security

Serious Unsung Heroes Awards on 6th October – recognising all those who are heroes in our industry doing good behind the scenes – it’s free to enter and free to come along – no strings attached.  To enter go to https://www.securityserious.com/AwardNomination.aspx. You can also follow the awards @unsung_heroes16.

  1. Promote Security Serious Week at the end of your emails, in your

newsletters and basically everywhere to get people thinking more seriously about security – if you want the logo please email me at

saul@eskenzipr.com.

 

Of course you may have another idea about how you can support Security Serious – we’re always open to new ideas so do please send them to us!

We need your help to make this campaign a success, so please tell your friends, colleagues and customers about it so that we can make this a special event for our community. You can follow the campaign and get the latest news by following @SecSerious and @unsung_heroes16. The sooner you enter yourself for webinars and register as a supporter, the sooner we can start publicising your involvement in the campaign and help the UK get serious about security.

 

We look forward to hearing from you,

The Security Serious Team

After the first day of Infosecurity, there’s nothing nicer than relaxing with a cool beer and a few delicious snacks – don’t you agree?  So come and let your hair down, relax with like-minded people and eat and drink  in a really lovely pub at the Eskenzi Infosecurity party – last year over 100 people turned up including CISOs, press, analysts, bloggers and of course our fabulous clients and friends.  It’s always great fun so we’d love to have you join us from 6pm until 9pm.

The party has kindly been sponsored by a number of Eskenzi PR clients including: AlienVault, Bromium, Corero, Firemon, Imperva, Lastline, PRPL Foundation, Tripwire, Varonis, PhishMe and ThreatConnect.

If you’d like to join us please RSVP to iva@eskenzipr.com

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